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| Podcast: | Improving Customer Experience |
| Rank: | #7971 |
| Category: | Business > Management & Marketing |
| City: | SF Bay Area |
| Title: | Customer Experience: A Lucrative Opportunity for Marketers |
| Author: | Lynn Hunsaker |
| Description: | How to expand marketers' clout, and how to measure the only marketing metric that matters: growth of customer lifetime value. From the blog Customer Experience Optimization: Delivering Your Brand Promise at http://clearaction.biz/blog. (4:13) - Sign-up for ClearAction Newsletter. |