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Customer Experience: A Lucrative Opportunity for Marketers
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How to expand marketers' clout, and how to measure the only marketing metric that matters: growth of customer lifetime value. From the blog Customer Experience Optimization: Delivering Your Brand Promise at http://clearaction.biz/blog. (4:13) - Sign-up for ClearAction Newsletter.


Title: Customer Experience: A Lucrative Opportunity for Marketers
Author: Lynn Hunsaker
Description: How to expand marketers' clout, and how to measure the only marketing metric that matters: growth of customer lifetime value. From the blog Customer Experience Optimization: Delivering Your Brand Promise at http://clearaction.biz/blog. (4:13) - Sign-up for ClearAction Newsletter.

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