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| Podcast: | Improving Customer Experience |
| Rank: | #2246 |
| Category: | Business > Management & Marketing |
| City: | SF Bay Area |
| Title: | CEM: High ROI by Leveraging Customer Data |
| Author: | Lynn Hunsaker |
| Description: | How to get higher return on investment from customer surveys and other customer data, and simultaneously improve customer experience. From the blog Customer Experience Optimization: Delivering Your Brand Promise at http://clearaction.biz/blog. (3:49) |