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Why Internal Branding is Central to Customer Experience Management
| Podcast: | Improving Customer Experience |
| Rank: | #3035 |
| Category: | Business > Management & Marketing |
| City: | SF Bay Area |
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Why is it that only 12% of customers judge specific leading suppliers as extremely customer-centric? Internal branding is a multi-faceted cultural journey guiding everyone company-wide in managing their personal impact on customer experience. From the blog Customer Experience Optimization: Delivering Your Brand Promise http://clearaction.biz/blog. (4:09)
| Title: | Why Internal Branding is Central to Customer Experience Management |
| Author: | Lynn Hunsaker |
| Description: | Why is it that only 12% of customers judge specific leading suppliers as extremely customer-centric? Internal branding is a multi-faceted cultural journey guiding everyone company-wide in managing their personal impact on customer experience. From the blog Customer Experience Optimization: Delivering Your Brand Promise http://clearaction.biz/blog. (4:09) |
